Welcome!

WordCamp Orlando was December 5 2009, at Rollins College, in Orlando, Florida. We brought together a collection of developers and publishers from around the country to share in their love of words and WordPress. Follow us on Twitter and visit our Facebook page.

Session Details: People are the Killer App

Posted by Nick Gernert on November 12, 2009
Posted in: Sessions

So I’m really excited to have Geno Church and Eric Dodds leading a session at this year’s WordCamp. Plain and simple, these guys know what it takes to develop a meaningful relationship with an audience and have done so for some serious brands. What will we learn?

People are the Killer App: Lessons Learned from Creating Word of Mouth Movements

Authentic, sustainable word of mouth marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought. And yet, as more companies dedicate marketing dollars to assemble word of mouth and buzz marketing programs, how can you build an effective, meaningful movement for your brand that will directly impact your bottom line? How can you identify those brand advocates already speaking out on your behalf, and work with them to develop a natural two-way word of mouth program? Geno Church, from identity company Brains on Fire, will explain how word of mouth marketing works and how it doesn’t, providing techniques on how you can start to identify movement-building opportunities for your brand, with authenticity and clear measurement results in mind. He will highlight successful WOM case studies, including data from the just launched Best Buy Musical Instruments movement and the nationally-recognized Fiskars Brands ‘Fiskateers’ movement, as well as talk about ways to define ROI for your word of mouth marketing programs.

Comments Off

Genius Bar at WordCamp

Posted by Nick Gernert on November 10, 2009
Posted in: Announcements

Taking a note from our friends who put on WordCamp San Francisco we are going to have a Genius Bar open throughout WordCamp Orlando to offer one on one help with all things WordPress. We will have very talented WordPress folks on hand to offer advice on things such as:

Installing WordPress
Upgrading WordPress
Installing and upgrading plugins
Theme support
Questions, anything! (well, mostly anything)

genius-bar

If you’re interested in volunteering your time at the Genius bar we’d love to have you. Just drop us an e-mail (info@wordcamporlando.org) or send us a note on Twitter (@wordcamporlando). We’d love the help!

Photo Credit: Sean O’Shaughnessy

Comments Off

Session Details: Moving to WordPress, one publisher’s journey

Posted by Nick Gernert on November 9, 2009
Posted in: Sessions

So we have a number of speakers from around the country who will be joining us for what we feel are some equally fantastic sessions on a variety of topics. We’ll be featuring these discussions over the coming days and weeks here on the site to give you a taste of what you can expect from the session leaders at WordCamp Orlando.

So let’s kick this off with our first featured session which is from Sean Brown. Sean is the Online Manager at MIT Sloan Management Review where he is responsible for the implementation of all MIT SMR web initiatives.

A year ago, MIT Sloan Management Review relaunched using WordPress MU as its content management solution. No small undertaking as this involved a serious amount of tailoring as well as a migration of more than 50 years worth of content from MIT SMR.

Sean plans to share what worked, what didn’t and what he learned along the way. Topics covered include: delivering complex (and lengthy) content via WordPress; their experience with content/payment-gates; integration with external e-commerce providers; and integrating WordPress with magazine fulfillment systems.

Comments Off

WordCamp Orlando is Taking Shape

Posted by Nick Gernert on November 9, 2009
Posted in: Announcements

I’m very excited to kick off the initial information about this year’s WordCamp Orlando. December 5 is coming up very quickly, so be sure to register and make your plans for attending. At this point, we’re looking at a full day of sessions on Saturday followed by a great after-party and then a full day together at Walt Disney World on Sunday for those who are interested.

We’re looking great for some fantastic sessions. Currently, you can expect the following:

Sean Brown is going to tell us about one publisher’s (MIT Sloan Management Review) journey through moving to WordPress
Geno Church and Eric Dodds are going to tell about some serious word of mouth movements
Matt Mullenweg is going to tell us a thing or two about this platform that brought us all together
Chris Scott is going to tell us a thing or two about what we might be doing wrong with WordPress and
Jane Wells is going to tell us about making people happy through a positive user experience

And that’s just the beginning. More coming very soon with more speakers and more session details. Read more about our speakers in the mean time and don’t forget to Register!

Comments Off