Archive for the ‘Sessions’ Category

Session Details: Design Isn’t The Problem: Why Online Products Fail

Posted by Nick Gernert on November 17, 2009
Posted in: Sessions

Dan Maccarone and Andrew Zipern are a couple of really smart guys with one thing in mind – creating successful products. Better still, their experience backs this up as Dan was involved in design and strategy for Hulu and Zip’s clients include CBS, NHL, MLS and the NYSE. So, here’s a bit about what you’ll learn…

Design Isn’t The Problem: Why Online Products Fail

Companies keep creating useless Web products. With all that’s gone wrong, there are simple lessons we’ve learned as well as some easy steps to follow to ensure you create a product/experience that people actually want. We’ll discuss why they get it wrong how it can be done right.

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Session Details: You’re Doing It Wrong

Posted by Nick Gernert on November 13, 2009
Posted in: Sessions

Chris Scott, who is one of the lead WordPress developers at Voce, spends the better part of most work days developing some custom component for WordPress. Even better, a lot of what Chris develops is then hosted on WordPress.com’s VIP hosting service which means everything that he develops is scrutinized by the folks at WordPress.com. We felt a great session would be imparting some of those lessons learned.

So, taking a page (well, a few posts) from Dion Hulse Chris will use code from some common plugins to point out what you shouldn’t be doing in your WordPress code and how to do it right. Due to the the fast pace of updates to WordPress, lack of WordPress experience, or just trying to get things done, there’s a lot of plugin code in the that is not using the most current WordPress methods, not doing things the “WordPress way”, or just plain doing it wrong. Learn from the mistakes of others and learn to write kick-ass code.

Slides online at Slideshare.

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Session Details: People are the Killer App

Posted by Nick Gernert on November 12, 2009
Posted in: Sessions

So I’m really excited to have Geno Church and Eric Dodds leading a session at this year’s WordCamp. Plain and simple, these guys know what it takes to develop a meaningful relationship with an audience and have done so for some serious brands. What will we learn?

People are the Killer App: Lessons Learned from Creating Word of Mouth Movements

Authentic, sustainable word of mouth marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought. And yet, as more companies dedicate marketing dollars to assemble word of mouth and buzz marketing programs, how can you build an effective, meaningful movement for your brand that will directly impact your bottom line? How can you identify those brand advocates already speaking out on your behalf, and work with them to develop a natural two-way word of mouth program? Geno Church, from identity company Brains on Fire, will explain how word of mouth marketing works and how it doesn’t, providing techniques on how you can start to identify movement-building opportunities for your brand, with authenticity and clear measurement results in mind. He will highlight successful WOM case studies, including data from the just launched Best Buy Musical Instruments movement and the nationally-recognized Fiskars Brands ‘Fiskateers’ movement, as well as talk about ways to define ROI for your word of mouth marketing programs.

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Session Details: Moving to WordPress, one publisher’s journey

Posted by Nick Gernert on November 9, 2009
Posted in: Sessions

So we have a number of speakers from around the country who will be joining us for what we feel are some equally fantastic sessions on a variety of topics. We’ll be featuring these discussions over the coming days and weeks here on the site to give you a taste of what you can expect from the session leaders at WordCamp Orlando.

So let’s kick this off with our first featured session which is from Sean Brown. Sean is the Online Manager at MIT Sloan Management Review where he is responsible for the implementation of all MIT SMR web initiatives.

A year ago, MIT Sloan Management Review relaunched using WordPress MU as its content management solution. No small undertaking as this involved a serious amount of tailoring as well as a migration of more than 50 years worth of content from MIT SMR.

Sean plans to share what worked, what didn’t and what he learned along the way. Topics covered include: delivering complex (and lengthy) content via WordPress; their experience with content/payment-gates; integration with external e-commerce providers; and integrating WordPress with magazine fulfillment systems.

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