Session Details: People are the Killer App
So I’m really excited to have Geno Church and Eric Dodds leading a session at this year’s WordCamp. Plain and simple, these guys know what it takes to develop a meaningful relationship with an audience and have done so for some serious brands. What will we learn?
People are the Killer App: Lessons Learned from Creating Word of Mouth Movements
Authentic, sustainable word of mouth marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought. And yet, as more companies dedicate marketing dollars to assemble word of mouth and buzz marketing programs, how can you build an effective, meaningful movement for your brand that will directly impact your bottom line? How can you identify those brand advocates already speaking out on your behalf, and work with them to develop a natural two-way word of mouth program? Geno Church, from identity company Brains on Fire, will explain how word of mouth marketing works and how it doesn’t, providing techniques on how you can start to identify movement-building opportunities for your brand, with authenticity and clear measurement results in mind. He will highlight successful WOM case studies, including data from the just launched Best Buy Musical Instruments movement and the nationally-recognized Fiskars Brands ‘Fiskateers’ movement, as well as talk about ways to define ROI for your word of mouth marketing programs.
