Session Details: Design Isn’t The Problem: Why Online Products Fail
Dan Maccarone and Andrew Zipern are a couple of really smart guys with one thing in mind – creating successful products. Better still, their experience backs this up as Dan was involved in design and strategy for Hulu and Zip’s clients include CBS, NHL, MLS and the NYSE. So, here’s a bit about what you’ll learn…
Design Isn’t The Problem: Why Online Products Fail
Companies keep creating useless Web products. With all that’s gone wrong, there are simple lessons we’ve learned as well as some easy steps to follow to ensure you create a product/experience that people actually want. We’ll discuss why they get it wrong how it can be done right.
